Long-Form Advertisement - Architectural Digest

Print + Editorial

To increase the reach of its Single-Family Residential business, Booth Hansen took out a two-page advertisement in Architectural Digest. Formatted as an editorial piece, I communicated directly with the advertising agency to create the feature. Collaborating with the principals of the firm, I selected a handful of photos that would best represent the wide scope of work that Booth Hansen provides. Together with the Business Development Director, I edited the article that was written to be more succinct, then designed the layout of the advertisement to highlight the photos, while providing readers a glimpse into the company’s process.

After delivering an initial draft, I worked with the agency to make small changes that ensured consistency alongside the other features.

The final advertisement was published in November edition of Architectural Digest, specifically targeting subscribers in the Chicagoland and Great Lakes markets.

Photos courtesy of Booth Hansen.